Agency Services

Player Representation

Advisory, negotiations, club communication, transfers, and general scouting support

Legal Support

Fully international legal documentation and transfer assistance, legal action within soccer governing bodies

Soccer Consulting

USA soccer rules and regulations, brand strategy and growth, product development and design
Augmented Reality
Leading tech for fan engagement, player and club marketing, 3D soccer related imaging
In-depth player and team analytics, real-time statistics, club opponent preparation tools
Event Management
Friendly matches in coordination FIFA match agent, corporate events, youth camps, scouting trials

XERIC Sports at a glance

Founded in December 2016, XERIC Sports Management is a soccer only agency with a foundation built on player & trainer representation.

Extended offerings include a unique mix of consulting, augmented reality, analytics, and event marketing.  We work in all global markets with both independently and with partners. 

We have one goal, and this is to put our clients in the position to take advantage of the growing soccer industry and become the best of their trade, whether it’s player, trainer, club, federation or partner.


Our Primary Markets

With its strongest presence in the Americas, XERIC Sports’ most dominant region in the United States, both Major League Soccer and USL Championship.  Honduras is the agency’s top Latin American market, with Panama, El Salvador and Colombia close behind.  

Top European / North African markets include Germany, Spain, Portugal, Bulgaria, Morocco, and Egypt.  Japan and China lead the agency´s top Asian markets.

Our focus with the USL Championship is bringing high-potential young players, ideally from a U20 national team, and placing them for a short term contract within the USL for development prior to moving to larger, higher paying leagues around the world.

We will continue to be heavily active within the US market as the MLS grows and salaries begin to match leagues worldwide, while expanding global presence.

Strategic Partners

Strategic partners come in all shapes and sizes. The following are just a few that have helped us grow in distinct areas culminating in what is our unique business model.​

Meet the XERIC Sports team

Shea Richard Soma

Founder of XSM. Alongside a soccer background, Shea brings business experience from companies such as Google and Nintendo, and is responsible for agency oversight.

John J Schuster

Former SJ Earthquake, John handles all consulting, communication, and fundraising. John brings experience from Google, US Soccer, Stanford, and Soccerworld.

Tony Alejandre

US Agent
Tony has over 20 years agent experience, beginning with #1 overall draft pick, CJ Brown, a Chicago Fire legend. Also a former player, Tony offers invaluable experience.

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